Coffee Franchise Guide

 Good news:  Krispy Kreme validates that the coffee market is where the growth is.  Just be ready for the competition if you’re opening near a Krispy Kreme (What’s one more competitor?)

Source: NRN  Krispy Kreme to address health concerns, push coffee

NRN reports that at its recent annual shareholder’s meeting, Krispy Kreme announced that is addressing the health concerns and boosting coffee sales are two priorities:

Officials of Krispy Kreme Doughnuts Inc. also said the chain will try to boost its coffee sales by bundling the beverage with doughnuts in reduced-price combos, according to reporters who attended. They cited indications from chief executive Daryl Brewster that coffee currently generates only 15 percent of a typical unit’s sales, far below the average for other baked-goods specialists.

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